Our Story
The onset of Ayurveda Empire since 1972
It started before the brand had a name.
In 1972, Vaid Parduman Singh Ji set up a small Ayurvedic practice in Amritsar. No factory. No product line. Just a Vaidya with deep knowledge of classical formulations and a neighbourhood that trusted him. His medicines — compounded by hand, rooted in ancient texts — became known across Daburji and the surrounding areas for working when nothing else did.
That reputation took 27 years to build into something larger.
Generation 1 — The Foundation (1972)
Vaid Parduman Singh Ji spent nearly three decades practising classical Ayurveda in Amritsar. His speciality was formulations that most practitioners had stopped making — Bhasmas prepared using Gajputa, classical Churnas compounded exactly as described in Ayurvedic pharmacopoeias, Guggulu preparations that required weeks of processing. He believed shortcuts in manufacturing were shortcuts in efficacy. That belief is still the operating philosophy of Dr. Asma Herbals today.
His medicines were not sold in stores. They were prescribed. Patients came to him, he evaluated their Prakriti, and he formulated accordingly. By the time his son joined him, there was a waiting list.
Dr. Asma Herbals Incorporated
Chanpreet Singh Chawla — CP Singh Chawla to everyone who knows him — joined his father with a science degree and a pharmacist's training. He saw what his father had built and understood that classical Ayurveda deserved a manufacturing infrastructure that matched its standards.
In 1995, the family established Neo Vedic Drug Pharma, Amritsar — the predecessor company that became the operational foundation for what followed. CP Singh travelled extensively — across 20 countries including Indonesia and Thailand — studying active constituents in herbs grown in different climates, understanding how traditional medicine systems in Southeast Asia and Europe were evolving. He became an executive member of the Ayurvedic Drug Manufacturing Association (ADMA), Mumbai, sitting alongside teams from Dabur, Emami, Charak, Sandu Brothers, and Zandu.
In 2007, Dr. Asma Herbals was formally established. The name brought the legacy forward. The manufacturing standards were written from scratch — not adapted from a template.
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Global Vision
Prabhdeep Singh Chawla grew up watching formulations being made. He holds a B.Sc. Medical degree, a D.Pharma, and an MBA in Digital Marketing Strategy. He manages both the manufacturing floor and the brand's digital and export strategy simultaneously — which is unusual for a company this size, and intentional.
Under his leadership, Dr. Asma Herbals achieved:
- GMP Certification — Good Manufacturing Practices under Ministry of AYUSH guidelines
- ISO 9001:2015 — International quality management system certification
- ZED Sustainable Certification — Zero Effect Zero Defect, Quality Council of India
- Export clearance to Canada, Germany, UAE and parts of Africa
- Expansion to 250+ formulations across capsules, syrups, powders, tablets, oils and Bhasmas
- A third-party manufacturing vertical serving startups, doctors, distributors and export brands
The company also developed in-house analytical testing — physical, chemical, heavy metals and microbial — so every batch is verified before it leaves the facility.
First Export Order
After returning from Paris, fetches first export order to Germany for 14+ products.
Becomes first in the family to export Ayurvedic products.
What has not changed
The Bhasmas are still made using traditional Gajputa. The formulations still reference classical Ayurvedic texts. The quality control still starts with raw material sourcing, not finished product testing.
Fifty years is a long time in any industry. In Ayurveda, it is one generation of clinical feedback. We know which formulations work because we have seen them work — in patients referred by doctors, in export orders that come back for restock, in the 1,200+ retailers and 70+ doctors who have stocked Dr. Asma Herbals products consistently.
Teen peedhi ka bharosa — three generations of trust — is not a tagline. It is the only way this company has ever operated.
Future Expansion
Address: 8, Rampura Road, Street No. 2, Daburji, Amritsar – 143001, Punjab, India Phone: +91-9914702266 | +91-9814755205
Manufacturing capacity: 1,00,000 capsules / 8-hour shift | 1,000 kg powder grinding / day
Certifications: GMP (AYUSH) | ZED Sustainable
Uric Acid & Joint Pain
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